According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

For Generation Z, money-saving coupons have become a way of life – to the extent that 90% of shoppers in this age bracket (18–25-year-olds) say they are now more likely to try a product if they have a ...

Today, we will examine why brand loyalty is fading and how businesses can adapt to this change. We will explore effective strategies for companies to implement to enhance trust and ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.

Post-purchase communications can significantly impact brand loyalty. Here we explore the channels and marketing strategies helping ... As well as honing their digital skateboarding skills, users could ...

Creating immersive experiences using the metaverse increases brand engagement with consumers and builds consumer loyalty. Experiential, interactive brand acts in digital and social media evoke ...

Whether you've been a loyal customer for years or made one purchase, brands across different industries are always offering ...