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Created by global branding agency Jones Knowles Ritchie, Corona's new 'Hidden Sunsets' campaign centres around the beer's iconic packaging. Flipping the bottle design upside down, the label reveals a ...
For a century, Corona has been synonymous with the beach, the outdoors, and embracing golden hour,” explains Clarissa Pantoja ...
This has become a signature way of drinking the beer, which we all know and love. But did you ever notice this detail in the Corona logo? Bottles and glasses are all adorned with a golden crown.
while others argued that the pieces could be promoting any beer brand. For the latest endeavour, the agency We Believers says it simply put the Corona logo on a series of $100 stock images.
Grupo Modelo began producing Corona in Mexico City in the 1920s. The crown that adorns the beer’s label and bottle-cap first appeared in 1963. Around that time, virologists crouched over ...