The philosophy behind this logo–one of embracing a complex design over a simple one–could apply to the rapidly evolving, increasingly multidisciplinary brands beyond Betaworks.

Jaguar Land Rover is doing a funny thing. It’s splitting out Range Rover as its own brand, and that means it needs its own ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

NASA’s sleek and wavy logo from the 1970s is set to make its return on a SpaceX Falcon 9 scheduled to launch in May – the first to carry astronauts to the International Space Station from ...

If you thought the saga concerning the logo and name of the pro football team near Washington, D.C. was over, think again- the old logo might be coming back. The Washington Commanders are ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

The town of Whiteland has unveiled a simplified logo. The new logo cost under $300 and was created by Spotlight Strategies, a Franklin company that designs and prints promotional items. The design ...

Nissan revealed a new logo during its 2021 Ariya electric crossover showcase. It’s lighter and sharper than the current/outgoing embossed “NISSAN” hamburger, and I think it’s a big ...

The firm certainly nailed the simple objective. Prospects of the logo/graphic/"visual identity system" being successful look a bit more complicated.

Apple's logo is instantly recognizable across nations, which is remarkable given its simplicity - just a plain apple with a bite taken out of the side. But is there more to the design?