In fact, it was sold with the catchy slogan "direct from tea garden to tea pot." So how did Thomas Lipton build this tea empire? Lipton was already a self-made millionaire before he ever entered ...

So tea enthusiasts who sniff at the familiar square bags might be surprised that once upon a time, Lipton was known as the "farm to table" of the tea world. In fact, it was sold with the catchy slogan ...

Lipton is shaking its usually conservative marketing approach with a revamp that presents the traditional drink in a contemporary manner. ‘Good shines in. Good shines out’ sees the Ekaterra ...

The pretty packets, reasonable price and witty slogan changed the flavours of Sri Lankan tea. According to Ceylon Tea Museum, “Lipton's foray into tea was a huge success, and vastly increased ...