As part of the two-day ice install process on August 19 and 20, a special version of the team’s iconic lightning bolt, which also serves as the new Bolt for Life logo, was frozen into the ice.

The team said Tuesday that the names of its more than 6,000 season-ticket holders, partners and suite holders will be within the center-ice lightning bolt logo at Amalie Arena. And as part of the ...

“Lightning Bolt, with its distinguishing word-free logo, was,” wrote Warshaw, “the best-looking line of boards to ever come down the pike.” Some would argue it still is. The true marketing ...