Bang in the middle of the California Gold Rush (1848-1859), Levi Strauss, a German immigrant in the United States, moved to San Francisco to open a West Coast branch of the family's dry goods company.

More than 150 years after the gold rush first began, some Americans are still digging for riches all over California.

Welcome to Icons Only, Who What Wear UK’s deep dive into classic items that are once again under the spotlight. This month, ...