Sony, celebrating the theatrical re-release of Sam Raimi’s “Spider-Man 2,” asked who is going to re-watch the 2004 film, before encouraging fans to “look between Y and I on your keyboard.” ...

The caption read - "look between T and O on your keyboard". The letters were Y, U and I, spelled "YUI" - initials of Yui Hirasawa, the main character of K-On!

It originated from a meme posted anonymously in May 2021 on 4Chan, an image-based site. Someone posted a picture of a character from K-On and wrote: 'Look between t and o on your keyboard.' ...