Summary: In the mid-1990s, John Leonard attempted to obtain a Harrier jet through Pepsi's promotional campaign by raising $700,000 to buy seven million points. -Pepsi, claiming it was a joke ...

The ad meant as a joke, claimed that 7 million Pepsi Points could land you a fighter jet. While most people chuckled and moved on one ambitious 21-year-old business student, John Leonard ...