The brilliant part of the "Leggo My Eggo" campaign, according to Jacques Chevron, who worked at Kellogg's ad agency Leo Burnett U.S.A. in the early 1970s, was not so much the catchy, rhyming tag line ...

Meghan Markle, The Duchess of Sussex, has raised fans eyebrows after preparing breakfast inspired by St. Patrick's Day.

It’s the only frozen waffle worthy of fighting over—you know, L’Eggo my Eggo—and is definitely the only brand eaten by kids with superpowers. While Eggo has recently solidified itself as a ...

For years, Eggo frozen waffles have been positioned as something so delicious that they are worth fighting over at the breakfast table. Our 'L'Eggo My Eggo' tagline is the most distinct brand asset in ...

A total of 1 million waffles are being given away by Eggo, who wants moms and dads to L'Eggo of the stress related to high-pressure mornings Dave Quinn is a Senior Editor for PEOPLE. He has been ...