As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results.

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most ...

The integration of Artificial Intelligence (AI) in lead generation is transforming how businesses identify and engage with potential customers. Unlike traditional methods, AI algorithms can ...

From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads.

Keep reading to learn the best LinkedIn lead generation practices that work and the common mistakes you must avoid. Despite popular opinion, social media is not the answer to all your lead generation.

Real estate lead generation is crucial for acquiring clients and investment deals. Both outbound and inbound strategies can be used to generate leads effectively. Real estate professionals should ...