Marketing Dive14 年
Sprite activates NBA Slam Dunk sponsorship with mobile initiative
Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...
Marketing Dive14 年
Sprite activates NBA Slam Dunk sponsorship with mobile initiative
Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...