this version of the logo is most associated with Kings great Wayne Gretzky, who played in Los Angeles from 1988 to 1996. Per the Kings, the design features a different crown, swapping the old '90s ...

The logo that is synonymous with Wayne Gretzky in LA. Often referred to as the "Chevy" logo, the Kings are bringing back an old fan favorite with this logo. The organization said that a ...

Out with the old, in with the (somewhat) new? That's the approach the Los Angeles Kings have taken as they revealed their new logo Thursday. It was inspired by the 1990s and hockey legend Wayne ...

The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from ...

"Legacy is never stagnant," the Los Angeles Kings said as they unveiled their new logos and wordmarks, with jerseys to come next week. Michael Traikos and Jacob Stoller react to a blockbuster 1 ...

The Los Angeles Kings unveiled their new logo on Thursday, returning to a similar look to that which the franchise wore in the 1990s. "Past. Present. Future. Forever," the Kings captioned a post ...

After two years of development, the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo and ...

The Los Angeles Kings' original 1967 logo featured a large golden crown with purple plumes and jewels. The words "Los Angeles" and "Kings" were written in a flowing script, evoking royal ...

This is their third new primary uniform set since then; they sometimes used the 1988-98 primary logo as an alternate. LANDOVER, MD - NOVEMBER 02: Wayne Gretzky #99 of the Los Angeles Kings looks ...

The Los Angeles Kings showed off their new primary logo on Thursday, which is kicking things back to the days of “The Great One” in the Southland. Still sporting the silver and black ...

The LA Kings today ... The new Kings black-silver-and-white uniform features the key elements of the organization’s recent brand evolution, highlighted by the new team logos and design elements.