The Torriden Dive-In serum delivers moisture without any stickiness, and it should be the first step in your skincare routine. The watery essence-serum is beloved by Korean K-beauty consumers, as it ...

Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

A TirTir cushion foundation that left the TikTok beauty community in complete shambles. This gem offers 72 hours of flawless wear, blending seamlessly to hide redness, blemishes, and under-eye bags.

But it doesn’t stop there. Korean brands are basically the Taylor Swift of beauty—dropping innovation after innovation. Cushion compacts? Iconic. Sheet masks? Revolutionary. And let’s not ...