The marketing campaign will refashion Kool-Aid Man—the anthropomorphic pitcher best known for breaking down walls and shouting, “Oh yeah!”—as a more personable and relatable character.

Kool-Aid Man%2C known for busting through walls to shout %22Oh yeah%21%22 New computer generated Kool-Aid Man is %22normal guy%22 celebrity now Campaign part of Kraft ...

1 pendant (for his uniform number) and a small Kool-Aid Man logo. Here’s a close-up look from SEC Network’s Cole Cubelic: McKinstry, whose given name is Ga’Quincy, got his nickname from his ...