The marketing campaign will refashion Kool-Aid Man—the anthropomorphic pitcher best known for breaking down walls and shouting, “Oh yeah!”—as a more personable and relatable character.

Kool-Aid Man%2C known for busting through walls to shout %22Oh yeah%21%22 New computer generated Kool-Aid Man is %22normal guy%22 celebrity now Campaign part of Kraft ...

The Kool-Aid Man, known for busting through walls and his "Oh yeah!" tagline, will now be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy.

Twisted Staten Island teens are resurrecting the “Kool-Aid Man Challenge,” which wreaked havoc locally and across the country at the start of the pandemic. The destructive TikTok challenge ...