The marketing campaign will refashion Kool-Aid Man—the anthropomorphic pitcher best known for breaking down walls and shouting, “Oh yeah!”—as a more personable and relatable character.

Kool-Aid Man%2C known for busting through walls to shout %22Oh yeah%21%22 New computer generated Kool-Aid Man is %22normal guy%22 celebrity now Campaign part of Kraft ...

Stellar Jockeys CEO and designer Hugh Monahan is scheduled to speak at the Montreal International Game Summit this month about "The Kool-Aid Man Effect: How Full Destructibility Impacts All Design ...

The Kool-Aid Man is the latest star of streetwear for the fall of 2022. The famed cartoon character is part of a collab with skate brand DGK. And let’s face it—nothing says 1980s nostalgia ...

After all, with all those commercials we were subjected to growing up, it's no wonder they've resulted in a Pavlovian effect ... that often featured the Kool-Aid man smashing through walls ...

Twisted Staten Island teens are resurrecting the “Kool-Aid Man Challenge,” which wreaked havoc locally and across the country at the start of the pandemic. The destructive TikTok challenge ...

1 pendant (for his uniform number) and a small Kool-Aid Man logo. Here’s a close-up look from SEC Network’s Cole Cubelic: McKinstry, whose given name is Ga’Quincy, got his nickname from his ...