The marketing campaign will refashion Kool-Aid Man—the anthropomorphic pitcher best known for breaking down walls and shouting, “Oh yeah!”—as a more personable and relatable character.

Kool-Aid Man%2C known for busting through walls to shout %22Oh yeah%21%22 New computer generated Kool-Aid Man is %22normal guy%22 celebrity now Campaign part of Kraft ...

bulbous container of Kool-Aid with an animated mouth and eyes named Pitcher Man—was the most popular. (Company lore says Perkins came up with the idea after watching his kid draw a smiley face ...

is drawing to a close. But if there’s one thing we’ve learned, it’s that the Kool-Aid man is a real jerk.

The result? Property damage, apparently. The popular commercials that often featured the Kool-Aid man smashing through walls and fences to hydrate children has spawned an interesting—and costly ...