Revenue from Pop Mart's plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company's annual report.

Unlike many toys, Labubu devotees include a large number of adults. Buyers ages 18 and over drove a year-over-year increase of more than $800 million in the U.S. toy market in 2024, according to ...

This image provided by Pop Mart, shows Labubu, the plush toy from China’s Pop Mart. (Pop Mart via AP) Labubu, the plush toy from China’s Pop Mart is a social media darling, but the toothy ...

In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.