Refreshed Visual Identity and New In-Store Creative Will Help Usher in the Next 75 Years of King's Hawaiian Being One of America's Most Beloved Brands LOS ANGELES, June 24, 2025 /PRNewswire/ -- King's ...

TORRANCE, CALIF. — King’s Hawaiian is undergoing a rebrand to celebrate its 75th anniversary.

King’s Hawaiian, maker of sweet buns and rolls that come in distinctive bright-orange packaging, is retooling its branding as ...