Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

The K18 Leave-In Molecular Repair Hair Mask has quickly become the crown jewel of the brand’s science-backed, ...

Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

Discerning beauty buffs have found the ultimate solution to unruly hair in an affordable at-home keratin treatment, and impressed reviewers say it leaves hair ‘silky straight’ in just one use.

dandruff and hair straightening treatments. Your hair won't set after the keratin treatment, if you are prone to sweating. Here's what you should do. Cysteine is the latest hair straightening ...

especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair products? You don’t have to be a haircare whizz to have heard of ...

Available to shop online for just £44.90 (compared to upwards of £200 for in-salon keratin treatments), ANSWR says the innovative product sleek, shiny and frizz-free hair that can last up to two ...