And its nicotine pods came in tasty flavors like mango, cool mint, fruit medley, and crème brûlée. Juul quickly became popular with young consumers. At some point, "Juuling" even became a verb.

Juul launched in 2015, and within two years on the market, its popularity skyrocketed. Cofounders Adam Bowen and James Monsees were hoping to create a satisfying alternative to cigarettes for ...

with only about 15% using pod-based systems like Juul — perhaps in part because a majority of underage vapers still seek out ...