KISS has launched a brand-new sound with audio branding created by PURE Jingles. The new sound started on-air last week, and ...

But which brands have the best-performing sound marks? Scroll down to find which brand jingles stand out from the rest amongst consumers in the US. Veritonic, a marketing analytics platform for ...

Some advertisements don’t just promote products—they leave an indelible mark on popular culture. India, with its diverse audience and deep-rooted storytelling tradition, has witnessed ad ...

“I agree with your friend,” says Santosh Desai, the brand guru, author, consultant and veteran adman. “It was an iconic ad,” he smiles as he stops to hum the jingle of Lifebuoy ...