With consumer demand exploding and overseas rivals emerging, matcha tea producers face pressure to protect tradition and ...

From Michelin restaurants to vending machines, tea is everywhere in the Land of the Rising Sun, and its history is ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, ...

Matcha, dubbed the 'Gen Z green juice,' is a favorite among girls and influencers, with its vibrant green color trending on ...

Japan’s green tea tradition is one of refinement, diversity, and deep-rooted cultural significance. With over twenty distinct ...

Matcha green tea is extending its fan base beyond Japan. An ambitious producer in the country's southwest is making a pitch ...

Much about matcha has been said about matcha on the internet, and by now, it is only evident that matcha has garnered its ...

Jiangkou County, located at the foot of Guizhou's UNESCO-listed Fanjing Mountain, was once a poverty-stricken region but is now a pioneer in the field of matcha production. This turnaround began in ...

As a major matcha-producing country, China is poised to produce over 5,000 tons of matcha this year.

The boundary-pushing new-wave cafes transforming the way we think about tea.