From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha coffee is a fantastic alternative to traditional coffee, especially if you want to combine coffee's energy with green ...

As the matcha craze sweeps across the globe, Japan is faced with a dilemma: keep up with skyrocketing demand or risk losing ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

a non-profit organization that aims to expand the world of Japanese tea through global collaboration, rumors of a matcha shortage began circulating worldwide by the autumn of 2024. The ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

While matcha certainly holds a special place in the hearts and cups of many, these alternatives provide an exciting ...

IT’S the drink of the moment – and it’s even tastier iced too. But matcha powder is usually mega expensive, meaning most people decide to just treat themselves to one of the ...