Dr Navjot Kaur, senior dietician at Livasa Hospital, Khanna, says, “Unlike regular green tea, where leaves are steeped and ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Rising demand and supply chain issues may lead to a global matcha shortage this spring. Learn why it’s happening and how to ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand?In recent years, matcha, Japan's iconic ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

Japan’s top three convenience stores — FamilyMart ... which looks set to be one of the most sought-after items in the collection. This sweet celebration of matcha will only be in stores for a limited ...

Regarded as Japan's largest tea-producing region, PARU also sources matcha from Shizuoka, although the region is known for sencha, a type of Japanese green tea, or "ryokucha." "By sourcing from ...