The brighter the fish, the bigger the price tag ... And just like prized dog breeds, Japanese people take koi breeding very seriously. There are regular competitions to name the top koi.

Japanese koi are considered a stronger breed than those in the West, with breeders focusing on maintaining a high-quality ...

Koi diplomacy is back with Japanese nishikigoi ... authorities have agreed to resume imports of these vibrantly colored fish, although the reason for the suspension remains unclear.

Bekko Variety Also Takes Excellence Award, Headed for Popularity Among India's WealthyTOKYO, JAPAN - Media OutReach Newswire - 20 March 2025 - The 55th All Japan Nishikigoi ...

A koi dealer who exports to India also took the Excellence Award in the Bekko variety category. Nishikigoi are vibrant ornamental fish born from Japanese tradition and are often called "swimming ...