Ivory soap’s longevity flies in the face of a notoriously fickle market for personal beauty products where new trends can appear and disappear in a flash.

When Megan Markle was only 11 years old she wrote to Proctor & Gamble about an Ivory dish soap commercial she felt was sexist and got them to change the wording, Cosmopolitan reports.Women are ...

A video from Nickelodeon’s Nick News has resurfaced of a young Markle taking on Procter & Gamble over a sexist Ivory dishwasher soap commercial.

Ninety-nine and 44/100% pure—the commercials proclaimed. It was the soap that floated, but not anymore. Yet, Ivory soap decided on a formula change that altered this long trusted bar soap.

As Procter & Gamble moves to cull as many as 100 brands, the fate of Ivory—a famous but fading label—could show how far P&G is willing to go in its housecleaning efforts.

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under ...

Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to ...

Nearly a month after Brooke Shields opened up about an awkward 2024 encounter she had with Meghan Markle, a Duchess of Sussex insider slammed the actress for the public event moment. Shields discussed ...

The makers of Ivory Soap, one of the most recognized household products in America, have donated an extensive advertising collection to the Smithsonian Institution. The gifts coincide with the ...

Memphis WR Javon Ivory wore No. 13 most of his life but switched to No. 4 to honor his grandmother, who died from COVID-19 after a life serving others.

A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...

Ivory soap has become so iconic that in 2001 P&G donated a collection of its Ivory Soap artifacts to the Smithsonian Institution, including its earliest advertising and a bar of unused soap from ...