So, why are they not part of your marketing communications plan? Internal Marketing Versus Employee Engagement Employee communications are often less formalized and less budgeted than marketing.

Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the importance of marketing to internal customers.

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and ...

In other words, it underscores the crucial role that employees play in a company’s value chain; yet, too many companies are not giving internal marketing to employees the focus that it deserves.

Marketing falls into two camps: external and internal. External marketing refers to traditional marketing tools such as advertisements, aimed at developing awareness in consumers who don't know ...

That makes internal marketing more important than ever, says agency Strawberryfrog’s head of movement inside Liza Haffenberg. Why are employees of all ages, industries and geographies quitting ...

This brings up the concept of Internal Marketing. Internal Marketing is the process of motivating and empowering employees of an organisation to work as a team for the overall wellbeing of the ...