Despite wide support for IMC in theory, there are large differences in how individual marketing/advertising practitioners interpret its application in practice. Practitioners approach IMC ...

It is this increasing recognition of a holistic, systemic process of communication in which there are all types of synergies that will inevitably drive the acceptance and use of integrated marketing ...

The integrated communications agency’s recent hires include an Executive Vice President alongside three Account Directors ...

Students enrolled in 3-4 units. Tuition is billed on the first invoice for each quarter. Special Charges - The following rates apply to students in the full-time program taking course loads outside of ...

Jayaram Nair, a brand and marketing professional, has launched a new business venture called Intensity in partnership with Tribes Communication. As part of this move, Nair has relocated to Bengaluru ...

When leading women professionals from diverse sectors unite to offer integrated marketing communications solutions, OON is born. OON, a dialectal for ONE in British English, is the brainchild of ...

Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, ...

Industry veteran Kavita Dhanuka has joined Signify (formerly Philips Lighting) as Head of Marketing Communications & Media ...

Signify (formerly Philips Lighting) has appointed Kavita Dhanuka as head of marketing communications & Media. In her new role ...

Spice 360, one of Nigeria’s foremost integrated marketing communications agencies, has announced the appointments of Biodun ...