In the Indian toothpaste market dominated by behemoths like Colgate & Pepsodent, Dabur had a tiny herbal toothpaste brand called Meswak. The brand was lying dormant since the last three years without ...

the Ayurvedic toothpaste brand, has launched #SwitchToFluorideFree campaign on World Oral Health Day. The month-long campaign aims to start a dialogue and sensitise the Indian population about ...

In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.