The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

Opinions expressed are those of the author. It’s no surprise that communication is key, and in order for your brand to create meaningful connections, it needs to be clearly heard. Through a set ...

and corporate identity projects evolved into weighty brand books covering every visual manifestation of the brand—but it was very much one-way communication, with little space given to a brand’s ...

Repetition is part of creating brand awareness. If the customer sees the communication from the company a number of times, there is a higher chance of making the sale. Marketing and communication ...

Successful business leaders are master communicators, whether in oral or written form. The digital age has transformed how businesses communicate with consumers, vendors and partners. Written ...

“For an FMCG company at a time where social media is so mainstream and Gen-Z are talking about brands and purpose communication, the importance and relevance of communication and marketing teams ...

When it comes to running a business, it is important to bear ... valuable information about your brand and goods, which will benefit them and your business. Communication is important in every ...

offers consistent quality and transparent communication to lay a solid foundation of trust over time, which is undoubtedly the secret weapon. Let’s also not forget that brands are powered by people.