“In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back in 2017, an Ikea ad, parodying Balenciaga did just that ...

Ikea turns its print ad into a immersive sleeping cocoon / Ikea The ad conceptualised by Ikea's United Arab Emirates (UAE) agency Memac Ogilvy, just requires the users to strip off the ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods ...

Here we look at 10 of the top creative print ads published in newspapers and magazines in recent years. To promote its range of bed frames and mattresses, Swedish homeware giant Ikea teamed up ...

Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods in northern Thailand. A sharp contrast to the highly polished and playful showrooms featured in its ...

“Peeing on this ad may change your life,” promises Ikea in a new print campaign. It may be the first time in advertising history that such a promise is actually an understatement. In a new ...

Need a crib? More importantly, need to know if you need a crib? IKEA has you covered. Its latest print ads, from Swedish advertising agency Åkestam Holst, contain a swatch created with chemicals ...

IKEA's new ad promises a big discount - if you urinate on it. The new campaign reads: "Peeing on this ad may change your life." Women are encouraged to pee on the paper and if you're pregnant.

Pregnant fans of discounts and wee are in for a treat with Ikea’s latest ad stunt, which invites women to pee on a magazine ad to reveal a discount on a cot. The ad features pregnancy-testing tech, ...

Print ads can border on boring but not the recent Ikea magazine ad from Sweden, which features a built-in pregnancy test. If you happen to be in the market for a crib, then you can score a ...