“In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back in 2017, an Ikea ad, parodying Balenciaga did just that ...

Here we look at 10 of the top creative print ads published in newspapers and magazines in recent years. To promote its range of bed frames and mattresses, Swedish homeware giant Ikea teamed up ...

Need a crib? More importantly, need to know if you need a crib? IKEA has you covered. Its latest print ads, from Swedish advertising agency Åkestam Holst, contain a swatch created with chemicals ...

IKEA's new ad promises a big discount - if you urinate on it. The new campaign reads: "Peeing on this ad may change your life." Women are encouraged to pee on the paper and if you're pregnant.

“Peeing on this ad may change your life,” promises Ikea in a new print campaign. It may be the first time in advertising history that such a promise is actually an understatement. In a new ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods ...

IKEA is offering a discount for expecting parents on its baby crib, but moms have to pee on the advertisement first!

For their new ad campaign, "Real Life Series," IKEA replicated set designs of shows ... The French “Jouets” framed print normally found in the series’ original decor is replaced with ...

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Here we look at 10 of the top creative print ads published in newspapers and magazines in recent years. To promote its range of bed frames and mattresses, Swedish homeware giant Ikea teamed up ...