On Medium, Freytag Anderson creative director Daniel Freytag says that the main objective of the new logo was to more firmly connect it with the IKEA brand. The designers decided to keep the color ...

The company has just unveiled a new logo that, it hopes ... to notice the differences between Ikea’s new and old looks. "We wanted to maintain the unique characteristics of the original iconic ...

For the launch of his latest collection with the Swedish furniture giant, he’s rebranded the iconic Ikea logo itself, placing yellow quotation marks around the block sign on at least one U.K ...

Ikea is over 70 years old, which means the company has survived through dozens upon dozens of design trends, from stuffy conservatism in the late 1940s to the craziness of the 60s. Wonderfully ...