Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive ...

Sharable content IKEA catalog app users can gain access to extended content by scanning designated pages of the printed catalog. The extended content includes an augmented reality “Place in Your ...

For many years now, augmented reality has been positioned as a transformative ... and immersive ways to engage customers, from IKEA’s room-scanning app that visualizes furniture in a home ...

What happens when you add a transactional layer to experiential marketing? Adriano Lombardi of Momentum Worldwide explores ...

Furniture store Ikea's app allows customers to place its furniture in their homes using AR to see what furnishings would look like before they are bought. WATCH: What is augmented reality?