This hyper-personalisation has created a paradox, while consumers expect highly relevant recommendations, they also feel ...

Forget outdated consumer demographics and marketing personas—knowing your customers' names and preferences is no longer enough. According to a Marketing & Sales Practice report by McKinsey, a ...

Director Ryan Andrej Lough discusses the role John C. Reilly played in making the film and how a divided U.S. may react to his Copenhagen-debuting doc that examines hyper-capitalism as "the most ...

Hyper-personalisation is a marketing strategy ... It’s the cutting edge of consumer engagement that uses artificial intelligence (AI), data, analytics, and automation to tailor a brand’s ...

Recovering South Korean shopaholic-turned-climate activist Lee So-yeon used to buy new clothes almost daily – until a US$1.50 winter coat triggered an awakening that stopped her shopping entirely.

The movement essentially turns influencer marketing on its head by promoting authenticity and mindful spending over hyper-consumerism. Take skincare, for example. Remember when every influencer ...

Rutakangwa encourages companies to utilize hyper-localized data because he has witnessed how it transformed businesses' access and use of consumer insights through Rwazi. Since its foundation ...