A New York credit union is on a mission: women’s financial empowerment. More than half its customers are men. Here’s the strategy. He’s Spent Over 40 Years at Patagonia. Here Are His Tips ...

And it shouldn’t be too long or cumbersome. Here are some examples of inspiring mission statements: sweetgreen: To inspire healthier communities by connecting people to real food. What’s your ...

If you don't have a mission statement, create one by writing down in one sentence what the purpose of your business is. Ask two or three of the key people in your company to do the same thing.