Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

With regard to digital marketing, I recommend focusing on the channels where they own the direct customer ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

If you live in the world of marketing, you've likely wanted to find someone's contact information but had no idea where to start looking. Whether you're trying to cold-call a lead, pitch an investor, ...

Despite the growth of TikTok and other social media platforms, email is still one of the most reliable ways to get your marketing messages in front of prospects. More than 4.3 billion people use ...

Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus. The 2019 State of Email Workflows report was based on data from a survey of more than 3,000 ...