Successful customer and market research can provide the data you need to support specific business objectives, such as understanding requirements for a new market or a new product, fine-tuning your ...

Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do ...

Atomic 212° founding partners Claire Fenner and James Dixon deep dive into the guiding principles and practices of media buying, with a focus on the importance of deploying a scientific process of ...