Building a brand is not enough to attract high-paying clients. You need to create brand advocates. If you don’t have advocates willing to champion your brand, you don’t have much of a brand.

It is a way for a brand to differentiate itself from its competitors and create an emotional connection with its customers. The brand persona should pulse throughout your company, company culture, and ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

To help elevate your brand in this evolving space, here are five guiding principles: 1. It’s all about your audience. Every successful brand recognizes that its actions must center on the needs ...

Social media enabled ordinary people to become influencers. Their financial success depends on their ability to create a brand that attracts an audience that certain advertisers want to reach.

If your brand voice doesn’t center on a single figure, “the way to really create consistency is to put together an editorial style guide that lists out the characteristics of the brand voice ...

David Paul Morris / Bloomberg via Getty Images Many business owners make an effort to create a brand for their businesses. A brand represents the impact or lasting impression from all that is seen ...

They hire experts, conduct research, and test the market before making a decision. In this tutorial we will show you a straightforward way to create new brand names. In this way, by understanding the ...

An influencer media kit is a document that generally shows a creator's past work and audience metrics, and showcases their potential value to a brand. How do you create a media kit? The format can ...