If you stop to think about the number of different brands out there, it will make your head spin. Across all industries, there are millions — probably even billions — of brands in the ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Building a brand is not enough to attract high-paying clients. You need to create brand advocates. If you don’t have advocates willing to champion your brand, you don’t have much of a brand.

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

To help elevate your brand in this evolving space, here are five guiding principles: 1. It’s all about your audience. Every successful brand recognizes that its actions must center on the needs ...

Mike has now racked up 2.6 million followers and counting. It’s clear that he has cracked the code to building a personal brand that people recognize, relate to and trust. So we picked his brain ...

Social media enabled ordinary people to become influencers. Their financial success depends on their ability to create a brand that attracts an audience that certain advertisers want to reach.

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

If your brand voice doesn’t center on a single figure, “the way to really create consistency is to put together an editorial style guide that lists out the characteristics of the brand voice ...