Now, 51 years after the first Hot Wheels debuted, Mattel is introducing the Hot Wheels id, which ushers the tiny metal racers into the digital age. “This is our step into the next 50 years ...

The company announced Hot Wheels id last week, ushering in a physical and digital presence for the cars. The cars themselves are embedded with wireless technology that houses the toy's performance ...

Kids better be extra-good this holiday season if they put that on their list. Mattel says today's kids expect more from their toys, and Hot Wheels ID certainly delivers more. But crucially ...

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual ...

(Kids love robots.) In the race to expand Hot Wheels ID for 2020, the company is making these smart cars a little cheaper and compatible with track sets that target preschoolers and preteens.

I can't say for sure – because nobody knows for sure – but I'm calling it right now: Hot Wheels ID just stole Christmas. Using a bit of the magic summoned by the Apple x Anki Overdrive remote ...

Hot Wheels id can be found at certain Apple store locations ... We've added you to our mailing list.

Kids have been racing, launching, and crashing Hot Wheels for decades. And now, thanks to the new id lineup, they’re learning to code with them. Mattel launched the Hot Wheels id product line ...

Hot Wheels ID, the next-generation version of the world's best-selling toy, uses a chip in the base of every car to give it a unique identity, much like the VINs on real vehicles on the road.

Hot Wheels ID (technically it's "Hot Wheels id") is like the Nintendo Amiibo of toy cars, aiming to be a new line of toys that scan into phones and tablets, and track lifetime race stats on a ...