F1 has unveiled a collection of Hot Wheels models, in association with Mattel, with eight of the 10 teams being immortalised ...

After announcing its partnership with F1 last year, Hot Wheels has released more premium race cars and track-ready die-cast ...

Opening an RLC-exclusive Hot Wheels Master Set with 448 cars inside feels like a once-in-a-lifetime experience. Thank God we ...

There will also be premium collectors’ items released, as well as an F1 track and play set. The 1:64 models that have been ...

Experience the fast-paced thrill of car games in Hot Wheels Unleashed, a racing game full of action and adrenaline where you can drive on different tracks Hot Wheels has been part of many people's ...

Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...

The Hot Wheels expansion comes with a selection ... and has to be one of the fastest cars in the game. And yet, it somehow keeps its together in its handling as well. It’s not the smoothest ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...

I’ll not draw out the analogy too much longer as the images on this page will have given the game ... so Hot Wheels can stake a pretty good claim to being the world’s largest car maker.

If you grew up playing with toy cars, chances are you still have one or two laying around your house (or maybe even a whole collection), and if your car of choice was Hot Wheels, you might just be ...

Hot Wheels Unleashed is the perfect antidote to all those boring racers where the game grumbles if you so much as try and ram someone off the track. And now, thanks to the Epic Game Store’s ...