Hot Wheels collectors rejoice! After over a decade of waiting, the first Ferrari casting is coming up. The SF90 is just an ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...

I’ll not draw out the analogy too much longer as the images on this page will have given the game ... so Hot Wheels can stake a pretty good claim to being the world’s largest car maker.

Submissions for the 2025 Hot Wheels Legends Tour presented by Mobil 1 are officially open to custom car builders around the ...

Sometimes, you can choose the Hot Wheels cars you want to buy. Sometimes you can't. The latter implies a bit of mystery, and ...

This rare Hot Wheels model is based on a car from the popular video game "Rocket League." It's a combination of arcade-style ...

“I bought some Hot Wheels, a Dremel, and started taking some cars apart [and] repainting them,” he recalls. “One of the first customs I did, I used [my wife’s] fingernail polish as the paint.” Over ...

Hot Wheels is finally adding Formula 1 cars to its catalog, but there’s another F1-powered model due out soon that’s a lot more obscure than a championship-winning single-seater. It’s the ...