Hook ’Em was created in the late 1970s to offer another mascot experience in addition to Bevo, who, as a real, live longhorn, is limited in terms of fan interaction. In the early days ...

But for four years, she lived a secret double life, tapping into her inner Southern gentleman energy to dazzle and delight thousands as UT's mascot, Hook 'Em — NOT to be confused with Bevo ...

Texas mascot hook'em walks the sideline during the first half of an NCAA college football game against Oklahoma Saturday, Oct. 10, 2015, in Dallas. (AP Photo/Roger Steinman)(Roger Steinman / AP ...

Texas graduate student breaks down her experience as the Hook ‘Em mascot University of Texas graduate Grace Pohl discusses how she became the school’s mascot, Hook ‘Em, on ‘The Will Cain Show ...

Watching on the sidelines as the Longhorns face the Ohio State Buckeyes will be Bevo, the program's live mascot. Here is how college football fans reacted to the news that the iconic cow will be ...

While many people would associate the Texas Longhorns with Bevo, the Texas Longhorns cow that is the program's live mascot, Hook 'Em is the name of the costumed character that serves as the mascot ...

Ever wanted to send a video message with the appearance of Texas' mascot Hook 'Em? Well if so, wait no more. The University of Texas and Intel have partnered to bring a Hook 'Em pocket avatar to ...

Bevo, the live mascot of the University of Texas at Austin, cannot attend the College Football Playoff Chick-fil-A Peach Bowl in Atlanta, according to organizers. The longhorn steer was also ...