Every hip-hop fan knows the images: The Notorious B.I.G. rocking the ... but Biggie convinced Puff it was “a cool concept,” Claiborne writes. "This photo is about hip-hop, but it's also ...

“Snoop Dogg is the ‘Dogg-father of Cool,'” the professor said at the time. “He’s also a passionate and highly successful entrepreneur with a recognizable brand that speaks to a diverse ...