Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...

Boohoo will trade as Debenhams from next week despite opposition from Mike Ashley. The fast fashion giant announced a plan to rebrand itself after the department store – which it rescued four ...

Boohoo's rebrand which could see the return of major fashion retailer, Debenhams, has been met with opposition from another ...

Picture: Bloomberg Fast-fashion retailer Boohoo Group has rebranded as Debenhams Group after overhauling the department-store chain it bought out of administration in 2021. Debenhams has generated ...

Boohoo has changed its name to Debenhams – after reviving the popularity of the 247-year-old department store brand. The fast-fashion group bought Debenhams out of administration in 2021, dispensing ...

You cannot read everything from a share price of course but it is among the solid indicators of a company’s health and future prospects. Boohoo has fallen from a peak of over 400p in June 2020 to 26p ...