John Hancock Financial wants the world to know it’s more than just an insurance company, so it’s launching an advertising blitz to promote its mutual funds and taking on the likes of Putnam ...

John Hancock Funds had a $9.2 billion record sales year in 2010. Now, the mutual fund complex wants more. It's launching its first major advertising campaign that showcases its expertise in ...

John Hancock has long engaged in brand advertising, but the “Who Knew’’ initiative is the first time that ads have focused specifically on the firm’s mutual funds.

An ad campaign meant to establish John Hancock Financial Services Inc. as a progressive firm with wide-ranging services for many types of families has accidentally set off alarms in the ...

“Life Comes Next stays true to John Hancock's advertising legacy of authentic depictions of real life situations, while at the same time reflecting today's reality that many are watching TV with their ...

Hartstein said Hancock designed the ad to highlight Keefe’s long-term record, despite a blip in the fund’s performance during a period when Keefe left the firm. The headline reads ...

Investments for the Opportunities." Beginning today, Hancock proclaims: "The Future is Yours." Like Travelers, the ads seek to put a new face on Hancock since it was bought out by Manulife ...

“(The campaign)stays true to John Hancock’s advertising legacy of authentic depictions of real life situations, while at the same time reflecting today's reality that many are watching TV with ...