It's betting that adults who smoke cigarettes will increasingly decide to vape instead, reducing the damage they're doing to their bodies. But e-cigarettes like the Juul are not without health risks.

Juul and other e-cigarette companies had faced legal action for years over claims that their fruit and candy-flavored vapes appealed to children. The companies have long argued, however ...

The idea is for teens to film themselves doing elaborate trick shots to dunk (and break) their vapes in ice water. The campaign focuses on JUUL in particular because the vape brand has been ...

Juul Labs CEO Kevin Burns issued a stark warning to non-smokers about the company's vaping products. "Don't vape. Don't use Juul," Juul CEO Kevin Burns told Tony Dokoupil in an interview that ...