Though their respective brand and model loyalties stood in the way of them swapping licks on that particular evening, that ...

Call of Duty publisher Activision has been blasted over its use of cheap AI once again, this time for a clearly-generated piece of artwork designed to announce a new Guitar Hero game for smartphones.

He played Frets on Fire — an open source clone of the game — on PC and eventually bought a copy of Guitar Hero World Tour. But playing on the keyboard was a drag. Instead of buying a ...

Controversial AI-generated ads were market research for Activision games. One of these ads was for a Guitar Hero mobile game. Unfortunately, the game doesn't actually exist at this time.

Over the weekend, followers of Activision’s Instagram page noticed them posting something unusual: an ad for a new Guitar Hero game, titled Guitar Hero Mobile. But what really drew attention ...